FraudNews
09-05-2015, 07:30 PM
ChoiceStream CEO: Digital advertisers should look beyond viewability and fraud ... (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHWjl1dabC0ZGT0C-EGN3ygAGCvlQ&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=x0LrVbiiJorL3gH4sYbgCg&url=http://venturebeat.com/2015/09/05/choicestream-ceo-its-time-for-digital-advertisers-to-look-beyond-viewability-and-fraud-for-results/)
VentureBeat
No, ChoiceStream CEO Eric Bosco was not trying to convince me of the virtues of artificial lawns. Instead, he was making an argument that today's digital advertisers need to re-assess the problems of ad viewability and traffic fraud. It's a cost ...
[/URL]
[url=http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHWjl1dabC0ZGT0C-EGN3ygAGCvlQ&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=x0LrVbiiJorL3gH4sYbgCg&url=http://venturebeat.com/2015/09/05/choicestream-ceo-its-time-for-digital-advertisers-to-look-beyond-viewability-and-fraud-for-results/]More... (http://news.google.co.za/news/more?ncl=dQflrgQ2LuFufKM&authuser=0&ned=en_za)
VentureBeat
No, ChoiceStream CEO Eric Bosco was not trying to convince me of the virtues of artificial lawns. Instead, he was making an argument that today's digital advertisers need to re-assess the problems of ad viewability and traffic fraud. It's a cost ...
[/URL]
[url=http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHWjl1dabC0ZGT0C-EGN3ygAGCvlQ&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=x0LrVbiiJorL3gH4sYbgCg&url=http://venturebeat.com/2015/09/05/choicestream-ceo-its-time-for-digital-advertisers-to-look-beyond-viewability-and-fraud-for-results/]More... (http://news.google.co.za/news/more?ncl=dQflrgQ2LuFufKM&authuser=0&ned=en_za)