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View Full Version : For Brands, Breaking Up With Fraud Is Hard To Do - AdExchanger



FraudNews
08-27-2015, 07:00 AM
http://www.fraud-news.com//t2.gstatic.com/images?q=tbn:ANd9GcR_m0tJ30LHSsReFhqy5lxUCMYxAHTNk nPuxGRWuczQIgPaNSFMJ4pjKF_bILv24LxP234guQ9A
AdExchanger (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNGZdHkvUhwv6GQ90Paz6p5G74GSWA&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=jLXeVdegJMHP3gGo55bYBg&url=http://adexchanger.com/data-driven-thinking/for-brands-breaking-up-with-fraud-is-hard-to-do/)


For Brands, Breaking Up With Fraud Is Hard To Do (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNGZdHkvUhwv6GQ90Paz6p5G74GSWA&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=jLXeVdegJMHP3gGo55bYBg&url=http://adexchanger.com/data-driven-thinking/for-brands-breaking-up-with-fraud-is-hard-to-do/)
AdExchanger
Many marketers believe they aren't the ones with an ad fraud problem; rather, it's the other advertisers that do. However, hackers are getting awfully clever about how to game the system. A brand's next innovative idea may unknowingly plant the seeds ...

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