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View Full Version : Mobile ad fraud could cost advertisers nearly $1 billion this year - Firstpost - Firs



FraudNews
07-27-2015, 12:20 PM
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Firstpost (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHoGi54wh1jrC_9Z3CjPnIJXJFSFA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778910809584&ei=GiK2VcnqKIzP3AG99K2QBQ&url=http://www.firstpost.com/business/mobile-ad-fraud-cost-advertisers-nearly-1-billion-year-2365152.html)


Mobile ad fraud could cost advertisers nearly $1 billion this year - Firstpost (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHoGi54wh1jrC_9Z3CjPnIJXJFSFA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778910809584&ei=GiK2VcnqKIzP3AG99K2QBQ&url=http://www.firstpost.com/business/mobile-ad-fraud-cost-advertisers-nearly-1-billion-year-2365152.html)
Firstpost
Invisible fake ads could cost advertisers nearly $1 billion in 2015, reports a new study. Forensiq, in its 10-day study, has discovered a new type of ad fraud called 'mobile device hijacking' -- a tactic used by mobile apps to steal revenue by rapidly ...
Ad fraud prompts app suspension| warc.com (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEUCFwIdujRdISarD19twZ3tRn-Ww&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778910809584&ei=GiK2VcnqKIzP3AG99K2QBQ&url=http://www.warc.com/LatestNews/News/Ad_fraud_prompts_app_suspension.news?ID%3D35132)Wa rc

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