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View Full Version : Have Scammers Hijacked Your Phone For Mobile Ad Fraud? - Forbes - Forbes



FraudNews
07-23-2015, 01:30 PM
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Fortune (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNG_1KtcfQnwdvexXjkcPzL1AiCTQg&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778907438192&ei=WOywVeiJKYfP3QGqs5DYDg&url=http://fortune.com/2015/07/23/mobile-ad-fraud/)


Have Scammers Hijacked Your Phone For Mobile Ad Fraud? - Forbes (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNGiyEEVTx1CaBzm6_oZniPYuJC7Iw&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778907438192&ei=WOywVeiJKYfP3QGqs5DYDg&url=http://www.forbes.com/sites/roberthof/2015/07/23/have-scammers-hijacked-your-phone-for-mobile-ad-fraud/)
Forbes
Using a technique that one ad fraud detection company calls mobile device hijacking, the scammers use mobile apps such as games that run as many as 20 ads a minute, then simulate random clicks. Forensiq, a New York firm that provides ad fraud detection ...
Mobile ad fraud costs advertisers $1 billion a year, study says - Fortune (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNG_1KtcfQnwdvexXjkcPzL1AiCTQg&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778907438192&ei=WOywVeiJKYfP3QGqs5DYDg&url=http://fortune.com/2015/07/23/mobile-ad-fraud/)Fortune
Watch In-App Mobile Ad Fraud In Action - CMO Today - WSJ (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNG0eYWdpa4Tw1QfSgMaws1nGl_nTA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778907438192&ei=WOywVeiJKYfP3QGqs5DYDg&url=http://blogs.wsj.com/cmo/2015/07/23/watch-in-app-mobile-ad-fraud-in-action/)Wall Street Journal (blog)
Advertisers, here's yet another massive ad fraud. Mobile users, here's what ... (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHY9aPqlYuiE-DWh2gy-IyX3yYTEA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778907438192&ei=WOywVeiJKYfP3QGqs5DYDg&url=http://venturebeat.com/2015/07/23/advertisers-heres-yet-another-massive-ad-fraud-mobile-users-heres-what-you-can-do/)VentureBeat

all 12 news articles » (http://news.google.co.za/news/more?ncl=deY3C0hpb2-J6ZMTUaWU352thMT8M&authuser=0&ned=en_za)





More... (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNGiyEEVTx1CaBzm6_oZniPYuJC7Iw&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778907438192&ei=WOywVeiJKYfP3QGqs5DYDg&url=http://www.forbes.com/sites/roberthof/2015/07/23/have-scammers-hijacked-your-phone-for-mobile-ad-fraud/)