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FraudNews
07-09-2015, 01:20 PM
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Private Exchanges Aren't Immune To Ad Fraud | AdExchanger (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNG1jOwqRfweMyJG0E2IAhO7HWhQCQ&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=A3WeVcCvBaOz3AGN44v4DQ&url=http://adexchanger.com/data-driven-thinking/private-exchanges-arent-immune-to-ad-fraud/)
AdExchanger
There are two main causes of private exchange fraud. The first is aggressive audience acquisition. Many large publishers promise audience levels that they can't achieve organically, leading them to acquire traffic, much of which is non-human, driven by ...

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