FraudNews
06-03-2015, 02:31 PM
http://www.fraud-news.com//t0.gstatic.com/images?q=tbn:ANd9GcSOL5dc-NSREd69drcqZhvBKP--TBWR-lv-EJnmdNqtPecrOFySb_kI9U3eSz5FyBje9q--HBo
AdExchanger (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEPty3G9gFKSS3XkiAUEEjasBFbWA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778865072077&ei=pQ9vVdDrC9jH3QH44ICgDA&url=http://adexchanger.com/online-advertising/yahoo-says-welcome-to-third-party-fraud-and-viewability-tags/)
Yahoo now allows third parties to verify fraud in ad campaigns (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNE4oNRgEDiamxkvGzcQx5cVjxghvg&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778865072077&ei=pQ9vVdDrC9jH3QH44ICgDA&url=http://venturebeat.com/2015/06/03/yahoo-now-allows-third-parties-to-verify-fraud-in-ad-campaigns-on-its-platform/)
VentureBeat
Advertisers are concerned over the level of fraudulent traffic in pay-per-click digital ad campaigns. In an attempt to be more transparent with advertisers, Yahoo is introducing a new program that allows them to independently verify how much of their ...
Yahoo to Let Brands Fact-Check Its Viewability, Fraud Numbers (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFpRKmHKTYE3LsKScAu9bgnUNMuVA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778865072077&ei=pQ9vVdDrC9jH3QH44ICgDA&url=http://adage.com/article/digital/yahoo-brands-verify-ads-viewability-fraud-rates/298852/)AdAge.com
Yahoo! (YHOO) Announces Fraud Measurement, Viewability Tools for Display ... (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNE_9ZfnMuStsOcBC2tNXKm85Bxkmg&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778865072077&ei=pQ9vVdDrC9jH3QH44ICgDA&url=http://www.streetinsider.com/Corporate%2BNews/Yahoo!%2B(YHOO)%2BAnnounces%2BFraud%2BMeasurement, %2BViewability%2BTools%2Bfor%2BDisplay%2Band%2BVid eo%2BAdvertising/10621031.html)StreetInsider.com
Yahoo Says Welcome To Third-Party Fraud And Viewability Tags (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEPty3G9gFKSS3XkiAUEEjasBFbWA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778865072077&ei=pQ9vVdDrC9jH3QH44ICgDA&url=http://adexchanger.com/online-advertising/yahoo-says-welcome-to-third-party-fraud-and-viewability-tags/)AdExchanger
all 4 news articles » (http://news.google.co.za/news/more?ncl=dsJ3eEEieYoREFMB1Xs4viGmMeLdM&authuser=0&ned=en_za)
More... (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNE4oNRgEDiamxkvGzcQx5cVjxghvg&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778865072077&ei=pQ9vVdDrC9jH3QH44ICgDA&url=http://venturebeat.com/2015/06/03/yahoo-now-allows-third-parties-to-verify-fraud-in-ad-campaigns-on-its-platform/)
AdExchanger (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEPty3G9gFKSS3XkiAUEEjasBFbWA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778865072077&ei=pQ9vVdDrC9jH3QH44ICgDA&url=http://adexchanger.com/online-advertising/yahoo-says-welcome-to-third-party-fraud-and-viewability-tags/)
Yahoo now allows third parties to verify fraud in ad campaigns (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNE4oNRgEDiamxkvGzcQx5cVjxghvg&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778865072077&ei=pQ9vVdDrC9jH3QH44ICgDA&url=http://venturebeat.com/2015/06/03/yahoo-now-allows-third-parties-to-verify-fraud-in-ad-campaigns-on-its-platform/)
VentureBeat
Advertisers are concerned over the level of fraudulent traffic in pay-per-click digital ad campaigns. In an attempt to be more transparent with advertisers, Yahoo is introducing a new program that allows them to independently verify how much of their ...
Yahoo to Let Brands Fact-Check Its Viewability, Fraud Numbers (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFpRKmHKTYE3LsKScAu9bgnUNMuVA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778865072077&ei=pQ9vVdDrC9jH3QH44ICgDA&url=http://adage.com/article/digital/yahoo-brands-verify-ads-viewability-fraud-rates/298852/)AdAge.com
Yahoo! (YHOO) Announces Fraud Measurement, Viewability Tools for Display ... (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNE_9ZfnMuStsOcBC2tNXKm85Bxkmg&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778865072077&ei=pQ9vVdDrC9jH3QH44ICgDA&url=http://www.streetinsider.com/Corporate%2BNews/Yahoo!%2B(YHOO)%2BAnnounces%2BFraud%2BMeasurement, %2BViewability%2BTools%2Bfor%2BDisplay%2Band%2BVid eo%2BAdvertising/10621031.html)StreetInsider.com
Yahoo Says Welcome To Third-Party Fraud And Viewability Tags (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEPty3G9gFKSS3XkiAUEEjasBFbWA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778865072077&ei=pQ9vVdDrC9jH3QH44ICgDA&url=http://adexchanger.com/online-advertising/yahoo-says-welcome-to-third-party-fraud-and-viewability-tags/)AdExchanger
all 4 news articles » (http://news.google.co.za/news/more?ncl=dsJ3eEEieYoREFMB1Xs4viGmMeLdM&authuser=0&ned=en_za)
More... (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNE4oNRgEDiamxkvGzcQx5cVjxghvg&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778865072077&ei=pQ9vVdDrC9jH3QH44ICgDA&url=http://venturebeat.com/2015/06/03/yahoo-now-allows-third-parties-to-verify-fraud-in-ad-campaigns-on-its-platform/)