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FraudNews
02-09-2015, 09:00 AM
Ad Exchange OpenX Says It's Battling Ad Fraud Head-On (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNGXuXxjwJFBK6C2bsPSVRpq00Qxog&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=K4XYVOCsOtKO3QG16oGoAw&url=http://blogs.wsj.com/cmo/2015/02/09/openx-says-its-battling-ad-fraud-head-on/)
Wall Street Journal (blog)
Programmatic advertising is booming. Marketers and media owners are increasingly buying and selling ad space using automated software tools instead of phones and email, and technology companies are jockeying for position as the vendors of choice for ...

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[url=http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNGXuXxjwJFBK6C2bsPSVRpq00Qxog&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=K4XYVOCsOtKO3QG16oGoAw&url=http://blogs.wsj.com/cmo/2015/02/09/openx-says-its-battling-ad-fraud-head-on/]More... (http://news.google.co.za/news/more?ncl=d4Bg9uBgCqQJsIM&authuser=0&ned=en_za)