FraudNews
02-03-2015, 03:11 PM
The Real Victims of Ad Fraud Might Surprise You (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNG_Bs8FIhALPkStXzinGm6q0IfzYw&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=JPPQVKiiDKnNwQG43IHoBw&url=http://adage.com/article/digitalnext/real-victims-ad-fraud-surprise/296941/)
AdAge.com
Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google , half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements.
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[url=http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNG_Bs8FIhALPkStXzinGm6q0IfzYw&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=JPPQVKiiDKnNwQG43IHoBw&url=http://adage.com/article/digitalnext/real-victims-ad-fraud-surprise/296941/]More... (http://news.google.co.za/news/more?ncl=dCiECYFWc0RCMTM&authuser=0&ned=en_za)
AdAge.com
Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google , half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements.
[/URL]
[url=http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNG_Bs8FIhALPkStXzinGm6q0IfzYw&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=JPPQVKiiDKnNwQG43IHoBw&url=http://adage.com/article/digitalnext/real-victims-ad-fraud-surprise/296941/]More... (http://news.google.co.za/news/more?ncl=dCiECYFWc0RCMTM&authuser=0&ned=en_za)