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View Full Version : The real problem isn't online ad fraud -- it's viewability - Computerworld



FraudNews
01-26-2015, 09:50 PM
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Computerworld (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNE3Ow7UdsKoDVoZxGPgLL5iz3BZ2g&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778724221790&ei=psTGVJjfMYuqwAHv84HoBw&url=http://www.computerworld.com/article/2874854/business-money/the-problem-with-online-ad-fraud-is-that-the-real-problem-is-about-viewability.html)


The real problem isn't online ad fraud -- it's viewability (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNE3Ow7UdsKoDVoZxGPgLL5iz3BZ2g&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778724221790&ei=psTGVJjfMYuqwAHv84HoBw&url=http://www.computerworld.com/article/2874854/business-money/the-problem-with-online-ad-fraud-is-that-the-real-problem-is-about-viewability.html)
Computerworld
Online ad fraud has been a heated topic of debate in the industry over the years, for obvious reasons: after all, if buyers of such ad impressions suspect that they are mostly being viewed by bots or other non-human entities, they will take their ...

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More... (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNE3Ow7UdsKoDVoZxGPgLL5iz3BZ2g&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778724221790&ei=psTGVJjfMYuqwAHv84HoBw&url=http://www.computerworld.com/article/2874854/business-money/the-problem-with-online-ad-fraud-is-that-the-real-problem-is-about-viewability.html)