FraudNews
12-09-2014, 05:54 PM
http://www.fraud-news.com//t3.gstatic.com/images?q=tbn:ANd9GcRzut9nPfgK3EvhnRlFPqAFxOazxINGz 9dxbnUsRSja1K0RW5OJpLepBYvKC7zRJfNGKEMXWpQc
Marketing Land (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHnw-oj3rc0g52GRLw0RQkNTVv6kA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=ZkWHVMiuPIjVwQHRy4DIBA&url=http://marketingland.com/anas-giant-bot-fraud-study-losses-exceed-6-billion-next-year-110513)
ANA's Giant Bot Fraud Study: Losses Could Exceed $6 Billion Next Year (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHnw-oj3rc0g52GRLw0RQkNTVv6kA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=ZkWHVMiuPIjVwQHRy4DIBA&url=http://marketingland.com/anas-giant-bot-fraud-study-losses-exceed-6-billion-next-year-110513)
Marketing Land
Nearly a quarter of video ad impressions are triggered by bots and eleven percent of display ad impressions come from bot fraud. On average, 17 percent of programmatic display traffic is fraudulent and 19 percent of retargeted ad traffic is from bot fraud.
SunTrust On The $6 Billion Digital Advertising Fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHCVFkZFqPdVTan_lzs7QCvMuLFTw&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=ZkWHVMiuPIjVwQHRy4DIBA&url=http://www.benzinga.com/tech/14/12/5067101/suntrust-on-the-6-billion-digital-advertising-fraud)Benzinga
Advertisers to lose $6.3 billion to fraud in 2015 (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFCzMC14wi5SRCDt8rJq4YJ8nJYrQ&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=ZkWHVMiuPIjVwQHRy4DIBA&url=http://www.zdnet.com/article/advertisers-to-lose-6-3-billion-to-fraud-in-2015/)ZDNet
Fraud From Bots Represents Loss of $6 Billion in Digital Advertising (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFiX4KvFXCz-_tppEtYSaU1eg_xeA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=ZkWHVMiuPIjVwQHRy4DIBA&url=http://jewishbusinessnews.com/2014/12/09/fraud-from-bots-represents-loss-of-6-billion-in-digital-advertising/)Jewish Business News
Wall Street Journal (blog) (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHvDevkw0EIX72J0Cns1E6CM2r_Mw&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=ZkWHVMiuPIjVwQHRy4DIBA&url=http://blogs.wsj.com/cmo/2014/12/09/5-things-marketers-need-to-know-about-ad-fraud/)
all 31 news articles » (http://news.google.co.za/news/more?ncl=dqTZ5Vp2GzgCDZMR79eCxqQfrN9FM&authuser=0&ned=en_za)
More... (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHnw-oj3rc0g52GRLw0RQkNTVv6kA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=ZkWHVMiuPIjVwQHRy4DIBA&url=http://marketingland.com/anas-giant-bot-fraud-study-losses-exceed-6-billion-next-year-110513)
Marketing Land (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHnw-oj3rc0g52GRLw0RQkNTVv6kA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=ZkWHVMiuPIjVwQHRy4DIBA&url=http://marketingland.com/anas-giant-bot-fraud-study-losses-exceed-6-billion-next-year-110513)
ANA's Giant Bot Fraud Study: Losses Could Exceed $6 Billion Next Year (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHnw-oj3rc0g52GRLw0RQkNTVv6kA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=ZkWHVMiuPIjVwQHRy4DIBA&url=http://marketingland.com/anas-giant-bot-fraud-study-losses-exceed-6-billion-next-year-110513)
Marketing Land
Nearly a quarter of video ad impressions are triggered by bots and eleven percent of display ad impressions come from bot fraud. On average, 17 percent of programmatic display traffic is fraudulent and 19 percent of retargeted ad traffic is from bot fraud.
SunTrust On The $6 Billion Digital Advertising Fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHCVFkZFqPdVTan_lzs7QCvMuLFTw&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=ZkWHVMiuPIjVwQHRy4DIBA&url=http://www.benzinga.com/tech/14/12/5067101/suntrust-on-the-6-billion-digital-advertising-fraud)Benzinga
Advertisers to lose $6.3 billion to fraud in 2015 (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFCzMC14wi5SRCDt8rJq4YJ8nJYrQ&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=ZkWHVMiuPIjVwQHRy4DIBA&url=http://www.zdnet.com/article/advertisers-to-lose-6-3-billion-to-fraud-in-2015/)ZDNet
Fraud From Bots Represents Loss of $6 Billion in Digital Advertising (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFiX4KvFXCz-_tppEtYSaU1eg_xeA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=ZkWHVMiuPIjVwQHRy4DIBA&url=http://jewishbusinessnews.com/2014/12/09/fraud-from-bots-represents-loss-of-6-billion-in-digital-advertising/)Jewish Business News
Wall Street Journal (blog) (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHvDevkw0EIX72J0Cns1E6CM2r_Mw&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=ZkWHVMiuPIjVwQHRy4DIBA&url=http://blogs.wsj.com/cmo/2014/12/09/5-things-marketers-need-to-know-about-ad-fraud/)
all 31 news articles » (http://news.google.co.za/news/more?ncl=dqTZ5Vp2GzgCDZMR79eCxqQfrN9FM&authuser=0&ned=en_za)
More... (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHnw-oj3rc0g52GRLw0RQkNTVv6kA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=ZkWHVMiuPIjVwQHRy4DIBA&url=http://marketingland.com/anas-giant-bot-fraud-study-losses-exceed-6-billion-next-year-110513)