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View Full Version : SunTrust On The $6 Billion Digital Advertising Fraud - Benzinga



FraudNews
12-09-2014, 03:45 PM
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ZDNet (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFCzMC14wi5SRCDt8rJq4YJ8nJYrQ&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=RieHVIDwLuniwQGI8YH4Dg&url=http://www.zdnet.com/article/advertisers-to-lose-6-3-billion-to-fraud-in-2015/)


SunTrust On The $6 Billion Digital Advertising Fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHCVFkZFqPdVTan_lzs7QCvMuLFTw&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=RieHVIDwLuniwQGI8YH4Dg&url=http://www.benzinga.com/tech/14/12/5067101/suntrust-on-the-6-billion-digital-advertising-fraud)
Benzinga
SunTrust analyst Robert S. Peck provided highlights from a recent report from WhiteOps and the Association of National Advertisers which suggests significant fraud in digital advertising. Approximately 25 percent of video ad impressions are from 'Bots ...
Advertisers to lose $6.3 billion to fraud in 2015 (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFCzMC14wi5SRCDt8rJq4YJ8nJYrQ&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=RieHVIDwLuniwQGI8YH4Dg&url=http://www.zdnet.com/article/advertisers-to-lose-6-3-billion-to-fraud-in-2015/)ZDNet
Fraud From Bots Represents Loss of $6 Billion in Digital Advertising (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFiX4KvFXCz-_tppEtYSaU1eg_xeA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=RieHVIDwLuniwQGI8YH4Dg&url=http://jewishbusinessnews.com/2014/12/09/fraud-from-bots-represents-loss-of-6-billion-in-digital-advertising/)Jewish Business News
5 Things Marketers Should Know About Bots and Ad Fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHvDevkw0EIX72J0Cns1E6CM2r_Mw&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=RieHVIDwLuniwQGI8YH4Dg&url=http://blogs.wsj.com/cmo/2014/12/09/5-things-marketers-need-to-know-about-ad-fraud/)Wall Street Journal (blog)

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