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View Full Version : 5 Things Marketers Should Know About Bots and Ad Fraud - Wall Street Journal (blog)



FraudNews
12-09-2014, 03:10 PM
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ZDNet (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFCzMC14wi5SRCDt8rJq4YJ8nJYrQ&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=Cx-HVOCMG-WPwQGy8IBQ&url=http://www.zdnet.com/article/advertisers-to-lose-6-3-billion-to-fraud-in-2015/)


5 Things Marketers Should Know About Bots and Ad Fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHvDevkw0EIX72J0Cns1E6CM2r_Mw&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=Cx-HVOCMG-WPwQGy8IBQ&url=http://blogs.wsj.com/cmo/2014/12/09/5-things-marketers-need-to-know-about-ad-fraud/)
Wall Street Journal (blog)
The Association of National Advertisers published the much-anticipated findings of a major online ad fraud study on Tuesday, which it conducted in conjunction with online ad fraud detection company White Ops. The study represents the most comprehensive ...
Advertisers to lose $6.3 billion to fraud in 2015 (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFCzMC14wi5SRCDt8rJq4YJ8nJYrQ&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=Cx-HVOCMG-WPwQGy8IBQ&url=http://www.zdnet.com/article/advertisers-to-lose-6-3-billion-to-fraud-in-2015/)ZDNet
Fraud From Bots Represents Loss of $6 Billion in Digital Advertising (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFiX4KvFXCz-_tppEtYSaU1eg_xeA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=Cx-HVOCMG-WPwQGy8IBQ&url=http://jewishbusinessnews.com/2014/12/09/fraud-from-bots-represents-loss-of-6-billion-in-digital-advertising/)Jewish Business News

all 31 news articles » (http://news.google.co.za/news/more?ncl=dzYn_M4SzFzyhtMBN-kMqFZVb9UiM&authuser=0&ned=en_za)





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