FraudNews
12-09-2014, 05:08 AM
http://www.fraud-news.com//t2.gstatic.com/images?q=tbn:ANd9GcTxxTJ8s1p3HrDHuOrpA2funcHF2VSPo VRQJn3klJVZRTW-bw2VR1slMgCx1AO52Go5e4lUgA
Dark Reading (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFup6voPcdCY1UFsyStpdKMCYexSQ&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=05GGVKCANMqNgAeInICABg&url=http://www.darkreading.com/analytics/threat-intelligence/online-ad-fraud-exposed-advertisers-losing-$63-billion-to-$10-billion-per-year/d/d-id/1317979)
Fraud from bots represents a loss of $6 billion in digital advertising (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEg0_JljOPWDs-CHGeyG7ppiuib-A&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=05GGVKCANMqNgAeInICABg&url=http://www.reuters.com/article/2014/12/09/us-advertising-fraud-study-idUSKBN0JN0AW20141209)
Reuters
"We have long suspected and have long known there was fraud in our industry," said Bob Liodice, the president and chief executive of the ANA, an organization that represents thousands of brands. "We didn't know the exact amount or the reasons why it ...
5 Things Marketers Should Know About Bots and Ad Fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHvDevkw0EIX72J0Cns1E6CM2r_Mw&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=05GGVKCANMqNgAeInICABg&url=http://blogs.wsj.com/cmo/2014/12/09/5-things-marketers-need-to-know-about-ad-fraud/)Wall Street Journal (blog)
Online Ad Fraud Exposed: Advertisers Losing $6.3 Billion To $10 Billion Per Year (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFup6voPcdCY1UFsyStpdKMCYexSQ&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=05GGVKCANMqNgAeInICABg&url=http://www.darkreading.com/analytics/threat-intelligence/online-ad-fraud-exposed-advertisers-losing-$63-billion-to-$10-billion-per-year/d/d-id/1317979)Dark Reading
all 5 news articles » (http://news.google.co.za/news/more?ncl=d_qeecmLNG2cZ_MzYn_M4SzFzyhtM&authuser=0&ned=en_za)
More... (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEg0_JljOPWDs-CHGeyG7ppiuib-A&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=05GGVKCANMqNgAeInICABg&url=http://www.reuters.com/article/2014/12/09/us-advertising-fraud-study-idUSKBN0JN0AW20141209)
Dark Reading (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFup6voPcdCY1UFsyStpdKMCYexSQ&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=05GGVKCANMqNgAeInICABg&url=http://www.darkreading.com/analytics/threat-intelligence/online-ad-fraud-exposed-advertisers-losing-$63-billion-to-$10-billion-per-year/d/d-id/1317979)
Fraud from bots represents a loss of $6 billion in digital advertising (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEg0_JljOPWDs-CHGeyG7ppiuib-A&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=05GGVKCANMqNgAeInICABg&url=http://www.reuters.com/article/2014/12/09/us-advertising-fraud-study-idUSKBN0JN0AW20141209)
Reuters
"We have long suspected and have long known there was fraud in our industry," said Bob Liodice, the president and chief executive of the ANA, an organization that represents thousands of brands. "We didn't know the exact amount or the reasons why it ...
5 Things Marketers Should Know About Bots and Ad Fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHvDevkw0EIX72J0Cns1E6CM2r_Mw&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=05GGVKCANMqNgAeInICABg&url=http://blogs.wsj.com/cmo/2014/12/09/5-things-marketers-need-to-know-about-ad-fraud/)Wall Street Journal (blog)
Online Ad Fraud Exposed: Advertisers Losing $6.3 Billion To $10 Billion Per Year (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFup6voPcdCY1UFsyStpdKMCYexSQ&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=05GGVKCANMqNgAeInICABg&url=http://www.darkreading.com/analytics/threat-intelligence/online-ad-fraud-exposed-advertisers-losing-$63-billion-to-$10-billion-per-year/d/d-id/1317979)Dark Reading
all 5 news articles » (http://news.google.co.za/news/more?ncl=d_qeecmLNG2cZ_MzYn_M4SzFzyhtM&authuser=0&ned=en_za)
More... (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEg0_JljOPWDs-CHGeyG7ppiuib-A&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778678634924&ei=05GGVKCANMqNgAeInICABg&url=http://www.reuters.com/article/2014/12/09/us-advertising-fraud-study-idUSKBN0JN0AW20141209)