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View Full Version : Programmatic's biggest challenges: Talent, education, fraud - Digiday



FraudNews
11-22-2014, 01:34 PM
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Digiday (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEl6nUYAnwtyxUTBB1g10hBE0mH2A&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=6Z5wVLioJMOHggelzIHoDQ&url=http://digiday.com/platforms/programmatics-biggest-challenges-talent-education-fraud/)


Programmatic's biggest challenges: Talent, education, fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEl6nUYAnwtyxUTBB1g10hBE0mH2A&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=6Z5wVLioJMOHggelzIHoDQ&url=http://digiday.com/platforms/programmatics-biggest-challenges-talent-education-fraud/)
Digiday
The biggest challenges facing the media industry as it transitions to buying and selling more advertising programmatically remain clear: fraud, a dearth of talent and a need to educate those less versed on the subject. Earlier this week Digiday asked ...

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