FraudNews
11-21-2014, 04:59 PM
Setting the Record Straight on Viewability, Fraud and Metrics (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEHNWeX8jT_d_cF5t6FLLE8lJlH_A&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778662194436&ei=aX1vVJCzCeS-wQG8uIDQBQ&url=http://adage.com/article/digitalnext/setting-record-straight-viewability-fraud/295955/)
AdAge.com
There is a tendency to discuss viewability and fraud in the same breath, since they both represent digital media that do not reach their intended targets. They also both represent waste and rot that undermine the industry's goal of creating a ...
and more » (http://news.google.co.za/news/more?ncl=dzj_CZlfutWLuVM&authuser=0&ned=en_za)
More... (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEHNWeX8jT_d_cF5t6FLLE8lJlH_A&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778662194436&ei=aX1vVJCzCeS-wQG8uIDQBQ&url=http://adage.com/article/digitalnext/setting-record-straight-viewability-fraud/295955/)
AdAge.com
There is a tendency to discuss viewability and fraud in the same breath, since they both represent digital media that do not reach their intended targets. They also both represent waste and rot that undermine the industry's goal of creating a ...
and more » (http://news.google.co.za/news/more?ncl=dzj_CZlfutWLuVM&authuser=0&ned=en_za)
More... (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEHNWeX8jT_d_cF5t6FLLE8lJlH_A&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778662194436&ei=aX1vVJCzCeS-wQG8uIDQBQ&url=http://adage.com/article/digitalnext/setting-record-straight-viewability-fraud/295955/)