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View Full Version : A Better Programmatic Supply Chain Will Root Out Fraud - AdAge.com



FraudNews
10-31-2014, 01:32 PM
A Better Programmatic Supply Chain Will Root Out Fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHWN0FoCj3ZTAIrOFGVFabi4CI16g&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=e49TVPDaG8aqwAGp74GIBQ&url=http://adage.com/article/digitalnext/a-programmatic-supply-chain-root-fraud/295590/)
AdAge.com
Fraud in the programmatic ad business is a systemic problem that's robbing the legitimate marketplace of hundreds of millions of dollars, but to date we've seen no concrete steps to address the core of the issue. It starts with reimagining the ...

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