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FraudNews
10-06-2014, 11:37 AM
ANA CEO: Advertisers Initially Surprised by Scope of Ad Fraud, Hesitant to ... (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNF7jtsmjaj7KYyW-DQZijzHzO1oBQ&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=434yVNiqBI3zggfO5ICQCQ&url=http://adage.com/article/advertising-week-2014/ana-ceo-advertisers-surprised-ad-fraud/295283/)
AdAge.com
Here's one reason the advertising industry has been slow to fight ad fraud: Until recently, advertisers had no clue what was happening. And, once they found out, there was little will to fight the problem. As Advertising Week wrapped up last week, Bob ...

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