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FraudNews
09-17-2014, 08:46 PM
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Here's How The Ad Industry Proposes To Stop Online Ad Fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNE_AWHP7dTizZ8vvcRyqIQVs-jCMg&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778611478750&ei=JPMZVMj_IcTk8AGevYCQBg&url=http://www.businessinsider.com/how-iab-proposes-to-stop-ad-fraud-2014-9?utm_source%3Dfeedburner%26utm_medium%3Dfeed%26ut m_campaign%3DFeed%253A%2Bbusinessinsider%2B(Busine ss%2BInsider))
Business Insider
The rise of programmatic advertising, the automated buying and selling of ads online, has sparked a number of concerns from brands, publishers, and advertisers alike about wasted ad dollars and fraud. From the quality of ad inventory to fraudulent ...
IAB issues 'Anti-Fraud Principles' to combat ad fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHmv-5JLe0aSx8fuSP3w87xC2uW1Q&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778611478750&ei=JPMZVMj_IcTk8AGevYCQBg&url=http://www.telecompaper.com/news/iab-issues-anti-fraud-principles-to-combat-ad-fraud--1037619)Telecompaper (subscription)

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