PDA

View Full Version : Advertisers Join Forces To Fight Online Ad Fraud - Wall Street Journal (blog)



FraudNews
07-14-2014, 04:29 AM
Advertisers Join Forces To Fight Online Ad Fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNELvfS35N7C5hlGCHKnblgJJW_q0Q&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=x1zDU-DQLrLb8AHA1oHQBA&url=http://blogs.wsj.com/cmo/2014/07/14/advertisers-join-forces-to-fight-online-ad-fraud/)
Wall Street Journal (blog)
The group, which is being led by the Association of National Advertisers, has hired ad fraud-detection firm WhiteOps to study and help stamp out so-called “bot fraud.” Bots are computers hijacked by viruses that are programmed to visit sites and mimic ...

[/URL]





[url=http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNELvfS35N7C5hlGCHKnblgJJW_q0Q&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=x1zDU-DQLrLb8AHA1oHQBA&url=http://blogs.wsj.com/cmo/2014/07/14/advertisers-join-forces-to-fight-online-ad-fraud/]More... (http://news.google.co.za/news/more?ncl=d3a3vcRSEGf8_JM&authuser=0&ned=en_za)