FraudNews
07-10-2014, 01:09 PM
Fraud lurks in shadows of changing digital advertising landscape (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNGlHqtxn9PMGJgwx0lV6U3Ek9cU6A&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=e5C-U5iMI4aD8gGi_YHoCA&url=http://www.ft.com/cms/s/0/85492590-0801-11e4-9afc-00144feab7de.html)
Financial Times
The automation of the advertising industry was supposed to reduce waste. But in a quest for greater efficiency, marketers have exposed themselves to a new challenge: fraud. The uncomfortable truth about the $120bn digital advertising market is that the ...
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[url=http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNGlHqtxn9PMGJgwx0lV6U3Ek9cU6A&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=e5C-U5iMI4aD8gGi_YHoCA&url=http://www.ft.com/cms/s/0/85492590-0801-11e4-9afc-00144feab7de.html]More... (http://news.google.co.za/news/more?ncl=dNIFslZVm3dkQKM&authuser=0&ned=en_za)
Financial Times
The automation of the advertising industry was supposed to reduce waste. But in a quest for greater efficiency, marketers have exposed themselves to a new challenge: fraud. The uncomfortable truth about the $120bn digital advertising market is that the ...
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[url=http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNGlHqtxn9PMGJgwx0lV6U3Ek9cU6A&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=e5C-U5iMI4aD8gGi_YHoCA&url=http://www.ft.com/cms/s/0/85492590-0801-11e4-9afc-00144feab7de.html]More... (http://news.google.co.za/news/more?ncl=dNIFslZVm3dkQKM&authuser=0&ned=en_za)