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FraudNews
06-22-2014, 11:08 PM
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Toronto Star (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNGQMexqfAmd8KTIg8enbwO_SsAurw&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=52GnU5GSFMLwgQfjlICgBQ&url=http://www.thestar.com/business/personal_finance/2014/06/22/fight_fraud_by_telling_personal_stories_roseman.ht ml)


Fight fraud by telling personal stories: Roseman (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNGQMexqfAmd8KTIg8enbwO_SsAurw&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=52GnU5GSFMLwgQfjlICgBQ&url=http://www.thestar.com/business/personal_finance/2014/06/22/fight_fraud_by_telling_personal_stories_roseman.ht ml)
Toronto Star
We told the attendees (who worked for non-profit, government and business organizations) that a human face and an emotional connection can help generate interest in their fraud prevention messages. Here are some points we made: Use great visuals.

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