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View Full Version : Have Reports of Online Ad Fraud Been Greatly Exaggerated? - Wall Street Journal (blog



FraudNews
06-05-2014, 07:23 AM
Have Reports of Online Ad Fraud Been Greatly Exaggerated? (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHpW2Pbx2VCGKA4WugvBXpM-U4nlA&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=6RqQU_DdGofcgQf92oG4Cg&url=http://blogs.wsj.com/cmo/2014/06/05/have-reports-of-online-ad-fraud-been-greatly-exaggerated/)
Wall Street Journal (blog)
Nobody debates that online advertising has a fraud problem. But as chatter about it reverberates around the industry, some executives now claim the issue is being exaggerated. A portion of online ads can never actually be seen by real consumers ...

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