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View Full Version : Nielsen Expanding "People Meter"; Fraud May Be Overexaggerated - AdExchanger.com



FraudNews
06-03-2014, 05:12 PM
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Nielsen Expanding "People Meter"; Fraud May Be Overexaggerated (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNGtm26zcwj45hHd8XbGqaO9bh8c4w&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=8QGOU-zLE8qqgwf2nIAI&url=http://www.adexchanger.com/ad-exchange-news/tuesday-06032014/)
AdExchanger.com
Writing for the IAB, Integral Ad Science President and CEO Scott Knoll suggests that the impact of fraud on the ad industry might be overexaggerated. "A year ago, I was concerned because I felt that the industry was not talking enough about the fraud ...

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