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View Full Version : Online Video Ads Vulnerable to Fraud Blur Picture for Marketers - Wall Street Journal



FraudNews
05-27-2014, 04:41 PM
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Wall Street Journal (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFMVDYnifbOqynOI66u4L72581NcA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778517155512&ei=T8CEU6D4DISG8gHe7oHABg&url=http://online.wsj.com/article/SB10001424052702304893404579530000548363992.html)


Online Video Ads Vulnerable to Fraud Blur Picture for Marketers (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFMVDYnifbOqynOI66u4L72581NcA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778517155512&ei=T8CEU6D4DISG8gHe7oHABg&url=http://online.wsj.com/article/SB10001424052702304893404579530000548363992.html)
Wall Street Journal
Wenda Harris Millard, president and COO of the ad consultancy Medialink, estimates that as much as 25% of online ad revenue is wasted on fraud and piracy. Similarly, a February report from audience-research firm comScore found that 36% of online ad ...

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