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FraudNews
01-30-2014, 03:31 PM
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Adweek (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHdDX3JEN-LaUu8p3Uw9uxTjpo8Hw&url=http://www.adweek.com/news/advertising-branding/iab-locks-traffic-fraud-guidelines-155312)


Tech: IAB Locks in Traffic Fraud Gui… (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHdDX3JEN-LaUu8p3Uw9uxTjpo8Hw&url=http://www.adweek.com/news/advertising-branding/iab-locks-traffic-fraud-guidelines-155312)
Adweek
As of Jan. 10 that public comment period is over, and the guidelines remain essentially intact. “Our new best practices lay the groundwork for how we can fight back against online traffic fraud with specific procedures designed to curtail this criminal ...
IAB Releases Final Best Practices for Reducing Risk of Traffic Fraud (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEvsa1p9mv-cmnUDWTK5EtSekrb2g&url=http://www.businesswire.com/news/home/20140130005122/en/IAB-Releases-Final-Practices-Reducing-Risk-Traffic)Business Wire (press release)

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