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FraudNews
01-29-2014, 02:34 PM
Digital Ad Fraud Is Improving - But Many Ads Still Aren't Seen By Real People (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGBq15suTM4ZPrJk0iWkx6C7Zt8BA&url=http://www.forbes.com/sites/roberthof/2014/01/29/digital-ad-fraud-is-improving-but-many-ads-still-arent-seen-by-real-people/)
Forbes
Ad fraud, the use of computer “bots” to make it seem as if a human has seen an ad, dropped drastically last year, according to a report released this morning by Integral Ad Science. “Suspicious” ad activity fell from 30% in the fourth quarter of 2012 ...

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More... (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGBq15suTM4ZPrJk0iWkx6C7Zt8BA&url=http://www.forbes.com/sites/roberthof/2014/01/29/digital-ad-fraud-is-improving-but-many-ads-still-arent-seen-by-real-people/)