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FraudNews
11-07-2013, 08:46 PM
http://www.fraud-news.com//t2.gstatic.com/images?q=tbn:ANd9GcSDdSIZfY77IqWPuGotjCzuEcZXLFVSq anLfqfHCBxX47kdf9FnWT6Cgcq1
Marketing Pilgrim (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFnpVekecb4_6zIG5chqZKl4RSjmA&url=http://www.marketingpilgrim.com/2013/11/study-shows-an-increase-in-local-competition-encourages-negative-review-fraud-on-yelp.html)


Study Shows an Increase in Local Competition Encourages Negative Review ... (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFnpVekecb4_6zIG5chqZKl4RSjmA&url=http://www.marketingpilgrim.com/2013/11/study-shows-an-increase-in-local-competition-encourages-negative-review-fraud-on-yelp.html)
Marketing Pilgrim
pretty much says that as long as Yelp exists there will be fraud – not because people are mean and unethical – but because the incentive to get a high rating is worth the risk. In addition to a study of positive fake reviews, Boston University's ...

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