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FraudNews
10-17-2013, 04:06 AM
Display Is The New Search: A Familiar Battle With Fraud (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEIYGMBqJ8035Qx9JgtGRVIsaZa9g&url=http://marketingland.com/display-is-the-new-search-a-familiar-battle-with-fraud-61761)
Marketing Land
Many industry insiders remember Google's 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted insight into the volume of fraud affecting search. Fast forward nearly ten years later, and it might seem as if history ...

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[url=http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEIYGMBqJ8035Qx9JgtGRVIsaZa9g&url=http://marketingland.com/display-is-the-new-search-a-familiar-battle-with-fraud-61761]More... (http://news.google.co.za/news/more?ncl=dL8gekKL5NrallM&ned=en_za)