Study: Adtech Fraud Costs Advertisers $7 Million Per Month - Business Insider

[FraudNews]

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHAw--O8iRwR922CmM5pXMAVcAp0gamp;url=http://www.businessinsider.com/study-adtech-fraud-costs-advertisers-7-million-per-month-2013-5img src=//nt3.ggpht.com/news/tbn/r55mK2avn5QwDM/0.jpg alt= border=1 width=80 height=60 /br /font size=-2Business Insider/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHAw--O8iRwR922CmM5pXMAVcAp0gamp;url=http://www.businessinsider.com/study-adtech-fraud-costs-advertisers-7-million-per-month-2013-5bStudy: Adtech bFraud/b Costs Advertisers $7 Million Per Month/b/abr /font size=-1bfont color=#6f6f6fBusiness Insider/font/b/fontbr /font size=-1The study, by DoubleVerify, indicates that rates of bfraud/b in web advertising are lower than many have previously assumed. RadiumOne previously estimated that bfraud/b cost advertisers $400 million a year, much more than DoubleVerify#39;s $81.6 million estimate./fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.co.za/news/more?ncl=dCIHSuoomrln-xMamp;ned=en_zanobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

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