Lower Ad Fraud Will Be Achieved Once Increased Incrementality Takes Place - Adweek

[FraudNews]

Lower Ad Fraud Will Be Achieved Once Increased Incrementality Takes Place (https://www.adweek.com/programmatic/lower-ad-fraud-will-be-achieved-once-increased-incrementality-takes-place/) AdweekEfforts to root out ad fraud have clearly failed as we've continued to see legal issues for agencies and media partners. Brands are now on high alert, and it's a ...


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