Ad-tech companies are racing to keep up with OTT's growing fraud and brand-safety iss

[FraudNews]

Ad-tech companies are racing to keep up with OTT's growing fraud and brand-safety issues — but it'll be slow to catch on without industry standards (https://www.businessinsider.com/ad-tech-companies-are-rolling-out-ott-ad-fraud-tools-2019-6) Business Insider- Ad-tech firms Integral Ad Science, DoubleVerify and Pixalate are rolling out new products for advertisers that aim to fix fraud and brand safety issues in OTT advertising. - After testing OTT measurement with Verizon, Integral Ad Science is pitching a handful of brands on its offering. - Industry groups are still working towards standards that can compare the effectiveness of OTT ads with digital and mobile ads. - Fraud in particular has ballooned into a big issue, leading some marketers to buy OTT ads directly from publishers instead of programmatically. - Visit Business Insider's homepa...


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