Can Blockchain Fix Ad Fraud? - eMarketer

[FraudNews]

Can Blockchain Fix Ad Fraud? (https://www.emarketer.com/content/has-blockchain-stalled-as-an-ad-fighting-tool) eMarketerFor blockchain to have an impact on ad fraud, all parties to a programmatic transaction must agree to use it—and use the same system. Thus, adoption has been ...


More... (https://www.emarketer.com/content/has-blockchain-stalled-as-an-ad-fighting-tool)