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View Full Version : Fake Followers Are the Latest Data Fraud Issue Hurting Brands - Adweek



FraudNews
07-02-2018, 09:33 PM
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Fake Followers Are the Latest Data Fraud Issue Hurting Brands (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFxKf6kO2tNo_F6dMrT34oBHyw-xA&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=Opo6W5j6KJa83wGZ5bSoCg&url=https://www.adweek.com/digital/fake-followers-are-the-latest-data-fraud-issue-hurting-brands/)
Adweek
Unilever chief marketing officer Keith Weed set off alarm bells recently when he called for “urgent action” in response to the problem of fake followers of supposed social media “influencers.” Given Unilever's $8.4 billion marketing budget and hundreds ...

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