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View Full Version : How Britvic is cracking down on ad fraud - Digiday



FraudNews
11-29-2017, 01:00 PM
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Digiday (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFspgSrncdW9mtgM0vI_bRYW8weew&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=m70eWpC5B8zE3QHA25qgCw&url=https://digiday.com/marketing/britvic-cracking-ad-fraud/)


How Britvic is cracking down on ad fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFspgSrncdW9mtgM0vI_bRYW8weew&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=m70eWpC5B8zE3QHA25qgCw&url=https://digiday.com/marketing/britvic-cracking-ad-fraud/)
Digiday
Ad fraud has emerged as the key issue for Britvic amid the fallout from the industrywide transparency debate, according to CMO Matt Barwell, who said its brands are distancing themselves from metrics easily inflated by bots and fraudulent clicks ...

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