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View Full Version : Why video ad fraud remains a persistent problem for ad buyers - Digiday



FraudNews
07-13-2017, 06:00 AM
Why video ad fraud remains a persistent problem for ad buyers (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEeL0fLS8_2RPo-qyIcGj2xSjJA4Q&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=cgxnWZC1MsuHzgKGxIbACA&url=https://digiday.com/marketing/display-video-arbitrage/)
Digiday
Where there's great demand, there's also great incentive for fraud. That's a problem for ad buyers looking for new sources of video ad inventory. While bots and domain spoofing remain a threat to programmatic, there's another type of fraud scheme ...

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[url=http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEeL0fLS8_2RPo-qyIcGj2xSjJA4Q&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=cgxnWZC1MsuHzgKGxIbACA&url=https://digiday.com/marketing/display-video-arbitrage/]More... (http://news.google.co.za/news/more?ncl=diBfdUIDsHfLI2M&authuser=0&ned=en_za)