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View Full Version : Microsoft and Google Browsers Had High Ad Fraud Rate, Study Claims - Wall Street Jour



FraudNews
09-02-2016, 12:40 AM
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Wall Street Journal (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNGisbNNjAZzKGScvAQitEJFaSkUQA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779196382517&ei=aMrIV9iDEYm_3gGl6oaADg&url=http://www.wsj.com/articles/microsoft-and-google-browsers-had-high-ad-fraud-rate-study-claims-1472771058)


Microsoft and Google Browsers Had High Ad Fraud Rate, Study Claims (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNGisbNNjAZzKGScvAQitEJFaSkUQA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779196382517&ei=aMrIV9iDEYm_3gGl6oaADg&url=http://www.wsj.com/articles/microsoft-and-google-browsers-had-high-ad-fraud-rate-study-claims-1472771058)
Wall Street Journal
Microsoft and Google each questioned FraudLogix's methodology, saying it isn't possible to accurately measure fraud at the browser level. “Bots and malware often forge user agent strings to produce “fake” traffic, which can't be attributed to a ...

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