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View Full Version : Should The US Government Intervene To Solve Digital's Fraud Problem? - AdExchanger



FraudNews
07-25-2016, 01:52 PM
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Should The US Government Intervene To Solve Digital's Fraud Problem? (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHBSJDpYg2JbU1zE2e3onI2xcDoIg&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779167482187&ei=lhmWV4iaLovL3QHzmo-gCg&url=https://adexchanger.com/data-driven-thinking/us-government-intervene-solve-digitals-fraud-problem/)
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Fraud costs marketers $7.2 billion annually, according to the ANA. Ask buyers who's at fault and they'll say they're not sure, but they know it's not them. Ask demand-side platform (DSP) vendors and they'll tell you it's a supply-side platform (SSP ...

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