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FraudNews
05-02-2016, 07:04 PM
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Ad Fraud Wreaks Havoc On Measurement (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHCpq-4amP6S4XOe1eIXBMcmd_VtQ&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=2KQnV7jnD46Q3AG3m6mADg&url=http://adexchanger.com/data-driven-thinking/ad-fraud-wreaks-havoc-on-measurement/)
AdExchanger
But beyond knowing how much bot activity there is on websites or in media buys, it is also important to know how such fraudulent actions negatively impact analytics and measurement. Bots create ad fraud by visiting websites, clicking on ads and passing ...

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