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FraudNews
04-26-2016, 05:27 PM
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The Catch-22 Of Ad Fraud And Verification (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEzfTdNOHfbxD2xuZN7c3ySYa1D0Q&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=B6UfV6n-F8u33gGLk6PwDg&url=http://adexchanger.com/data-driven-thinking/the-catch-22-of-ad-fraud-and-verification/)
AdExchanger
The ad fraud problem is so rampant that 37% of advertisers say they are willing to pay a 11% premium or more for MRC-certified, human traffic, according to IAB's Internet Advertising Report. By tackling ad fraud, players in the space have the ...

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