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View Full Version : Can Cash Back for Ad Fraud Make Brands Trust the Web Again? - AdAge.com



FraudNews
04-07-2016, 02:47 PM
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AdAge.com (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNGXfyHgVm-RmlJHrUNNZJNhyJiDfw&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=A3MGV-CmPMLA3gGAv6fYCA&url=http://adage.com/article/digital/programmatic-players-offer-ad-fraud-refunds-call-oaaa/303277/)


Can Cash Back for Ad Fraud Make Brands Trust the Web Again? (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNGXfyHgVm-RmlJHrUNNZJNhyJiDfw&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=A3MGV-CmPMLA3gGAv6fYCA&url=http://adage.com/article/digital/programmatic-players-offer-ad-fraud-refunds-call-oaaa/303277/)
AdAge.com
Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs.

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