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View Full Version : Report: Bot Fraud Costs Advertisers $7.2 Billion Worldwide - SocialTimes



FraudNews
03-30-2016, 11:29 PM
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SocialTimes (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFNzgnxN6483bbjaPtuZ5baXCLKzA&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=S2H8VujgDNTK3gGGlb-oCA&url=http://www.adweek.com/socialtimes/report-bot-fraud-costs-advertisers-7-2-billion-worldwide/636920)


Report: Bot Fraud Costs Advertisers $7.2 Billion Worldwide (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFNzgnxN6483bbjaPtuZ5baXCLKzA&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=S2H8VujgDNTK3gGGlb-oCA&url=http://www.adweek.com/socialtimes/report-bot-fraud-costs-advertisers-7-2-billion-worldwide/636920)
SocialTimes
Bots are a constant thorn in the side of the digital advertising industry. They are becoming more sophisticated, and thus more difficult to track and remove. And with the rampant fraud, advertising online might seem a futile endeavor. A report from the ...

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