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View Full Version : Viewability, Fraud, Ad Blocking and Transparency Dominate 4A's - AdAge.com (blog)



FraudNews
03-23-2016, 07:59 PM
Viewability, Fraud, Ad Blocking and Transparency Dominate 4A's (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEKTDpvbv0X3ZbYUdgCZwsTclO7BQ&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=svXyVrDLNcSshAG-4ZzYBg&url=http://adage.com/article/special-report-4as-conference/4as-panelists-viewability-fraud-ad-blocking-trust/303247/)
AdAge.com (blog)
Viewability, ad blocking, fraud and financial transparency dominated "Media Day" during the annual 4As Transformation Conference in Miami. But if the attendees were hoping for a magic solution to any of these issues, they picked the wrong conference.

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[url=http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEKTDpvbv0X3ZbYUdgCZwsTclO7BQ&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=svXyVrDLNcSshAG-4ZzYBg&url=http://adage.com/article/special-report-4as-conference/4as-panelists-viewability-fraud-ad-blocking-trust/303247/]More... (http://news.google.co.za/news/more?ncl=dOuS71jVHeL3MSM&authuser=0&ned=en_za)