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View Full Version : To Cut Video Ad Fraud, Heineken Focuses On Partners And Contract Terms - AdExchanger



FraudNews
03-09-2016, 09:11 PM
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To Cut Video Ad Fraud, Heineken Focuses On Partners And Contract Terms (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNE3cpUIXm-Wg-y8HXRn8JjSnFrGDQ&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=hZ_gVrDqAYuY3AGV4r6YBg&url=http://adexchanger.com/online-advertising/to-cut-video-ad-fraud-heineken-focuses-on-partners-and-contract-terms/)
AdExchanger
Figuring out how to address the fraud and viewability pieces has proven surprisingly tough. As a starting point, Heineken has begun revising its contractual terms and conditions to protect itself from fraud and choosing partners that will help the ...

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