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View Full Version : Survey: As programmatic buying soars, so do fraud concerns - Digiday



FraudNews
03-04-2016, 02:30 AM
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Digiday (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNG1RCRdkpN6KZvcg9j62Mncx7ZquA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779057160628&ei=SwHZVpDTKIKP3AGd5ZegAg&url=http://digiday.com/agencies/survey-programmatic-buying-soars-fraud-concerns/)


Survey: As programmatic buying soars, so do fraud concerns (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNG1RCRdkpN6KZvcg9j62Mncx7ZquA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779057160628&ei=SwHZVpDTKIKP3AGd5ZegAg&url=http://digiday.com/agencies/survey-programmatic-buying-soars-fraud-concerns/)
Digiday
Programmatic ad buying continues to soar — and with it, marketers' worries about fraud and transparency in the inventory they're buying. A new Association of National Advertisers and Forrester survey found that 79 percent of respondents made ...
Marketers Flock to Programmatic Ads Despite Concerns About Fraud and Transparency (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNExc2UM-GDYA85wzrWyusxbjowNdw&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779057160628&ei=SwHZVpDTKIKP3AGd5ZegAg&url=http://www.wsj.com/articles/marketers-flock-to-programmatic-ads-despite-concerns-about-fraud-and-transparency-1457017201)Wall Street Journal

all 7 news articles » (http://news.google.co.za/news/more?ncl=d9yjEE7GorV0vTM12OHOzhCqiLCuM&authuser=0&ned=en_za)





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