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View Full Version : Bot Fraud to Cost Advertisers $7 Billion in 2016 - Threatpost



FraudNews
01-20-2016, 08:57 PM
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Threatpost (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFGXsO3ZmLMJn8au5iw3IgupVxYVA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779033412543&ei=zgKgVsCjCcTS3gH4oofABQ&url=https://threatpost.com/bot-fraud-to-cost-advertisers-7-billion-in-2016/115940/)


Bot Fraud to Cost Advertisers $7 Billion in 2016 (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFGXsO3ZmLMJn8au5iw3IgupVxYVA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779033412543&ei=zgKgVsCjCcTS3gH4oofABQ&url=https://threatpost.com/bot-fraud-to-cost-advertisers-7-billion-in-2016/115940/)
Threatpost
Mitigating fraud has long been an uphill battle for the online advertising world and numbers released Tuesday indicate it's been a pricey one. The industry is poised to lose a combined $7.2 billion worldwide this year thanks to bogus ad fraud bots ...
Ad Fraud Will Cost $7.2 Billion in 2016, ANA Says, Up Nearly $1 Billion (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHmcQkMSD5FdSfAh4YYMQrzWuCoEQ&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779033412543&ei=zgKgVsCjCcTS3gH4oofABQ&url=http://adage.com/article/digital/ana-report-7-2-billion-lost-ad-fraud-2015/302201/)AdAge.com
Ad fraud to cost brands $7.2bn this year (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNG1jiTx5E7HHOxdyKqlqUnTTEMC1Q&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779033412543&ei=zgKgVsCjCcTS3gH4oofABQ&url=http://www.ft.com/cms/s/0/174ff2ac-bbca-11e5-b151-8e15c9a029fb.html)Financial Times
Ad fraud to cost industry $7.2bn in 2016 (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHEpPgIJmu3jEkDjGqCz9_Ukg1U8g&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779033412543&ei=zgKgVsCjCcTS3gH4oofABQ&url=http://www.iol.co.za/business/international/ad-fraud-to-cost-industry-72bn-in-2016-1973065)Independent Online
AdExchanger (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFQxk1UfySela9UOKVb6-JpAqnZYg&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779033412543&ei=zgKgVsCjCcTS3gH4oofABQ&url=http://adexchanger.com/online-advertising/anawhite-ops-bot-fraud-eat-7-2-billion-hole-advertiser-budgets/) -Warc (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEEk7kV_zCPZLhCCIl-PUrmXLQNKA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779033412543&ei=zgKgVsCjCcTS3gH4oofABQ&url=http://www.warc.com/LatestNews/News/Ad_fraud_costs_7bn_.news?ID%3D36063) -BizReport (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNESzkj6VvgBAn1u8Ep5lvx54xpROw&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779033412543&ei=zgKgVsCjCcTS3gH4oofABQ&url=http://www.bizreport.com/2016/01/forecast-bot-fraud-could-cost-marketers-7-billion.html)
all 31 news articles » (http://news.google.co.za/news/more?ncl=dMzFBZ9ZGMJCUAMQEOQUWoUG1Kh1M&authuser=0&ned=en_za)





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