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View Full Version : Ad fraud to cost industry $7.2bn in 2016 - Independent Online



FraudNews
01-19-2016, 01:01 PM
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Independent Online (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHEpPgIJmu3jEkDjGqCz9_Ukg1U8g&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779033412543&ei=ukGeVqD7C5eX3QGLrJXoBg&url=http://www.iol.co.za/business/international/ad-fraud-to-cost-industry-72bn-in-2016-1973065)


Ad fraud to cost industry $7.2bn in 2016 (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHEpPgIJmu3jEkDjGqCz9_Ukg1U8g&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779033412543&ei=ukGeVqD7C5eX3QGLrJXoBg&url=http://www.iol.co.za/business/international/ad-fraud-to-cost-industry-72bn-in-2016-1973065)
Independent Online
New York - The advertising industry was on pace to lose $6.3 billion last year by showing digital ads to robots, according to a December 2014 study by White Ops, a fraud detection firm. The study applied some concrete numbers to illustrate a problem ...
Ad fraud to cost brands $7.2bn this year (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNG1jiTx5E7HHOxdyKqlqUnTTEMC1Q&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779033412543&ei=ukGeVqD7C5eX3QGLrJXoBg&url=http://www.ft.com/cms/s/0/174ff2ac-bbca-11e5-b151-8e15c9a029fb.html)Financial Times
ANA/White Ops: Bot Fraud To Eat A $7.2 Billion Hole In Advertiser Budgets (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFQxk1UfySela9UOKVb6-JpAqnZYg&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779033412543&ei=ukGeVqD7C5eX3QGLrJXoBg&url=http://adexchanger.com/online-advertising/anawhite-ops-bot-fraud-eat-7-2-billion-hole-advertiser-budgets/)AdExchanger
Little Progress In War On Ad Fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNH_ECLHCBdAwXYpzehn1fwFAbStSA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779033412543&ei=ukGeVqD7C5eX3QGLrJXoBg&url=http://www.mediapost.com/publications/article/266866/little-progress-in-war-on-ad-fraud.html)MediaPost Communications
The Drum (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFDrYjTmZo4L5SOvDfLeee2qOrdGA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779033412543&ei=ukGeVqD7C5eX3QGLrJXoBg&url=http://www.thedrum.com/news/2016/01/19/bot-fraud-will-cost-advertisers-7bn-2016)
all 8 news articles » (http://news.google.co.za/news/more?ncl=dOrjZtFSV5sRR3MLRmg8Yn6jouKGM&authuser=0&ned=en_za)





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