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View Full Version : Ad fraud to cost brands $7.2bn this year - Financial Times



FraudNews
01-19-2016, 11:37 AM
http://www.fraud-news.com//t1.gstatic.com/images?q=tbn:ANd9GcR0e0vlb8ypC6HsLJUDxD1s4BlX707nc 3q_7CCmDuCpsrMmFxi5oY-g58HDdg_7TCvOS81SO-R4
Financial Times (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNG1jiTx5E7HHOxdyKqlqUnTTEMC1Q&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779033412543&ei=-S2eVpjCEY_J3gHJtLmYDg&url=http://www.ft.com/cms/s/0/174ff2ac-bbca-11e5-b151-8e15c9a029fb.html)


Ad fraud to cost brands $7.2bn this year (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNG1jiTx5E7HHOxdyKqlqUnTTEMC1Q&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779033412543&ei=-S2eVpjCEY_J3gHJtLmYDg&url=http://www.ft.com/cms/s/0/174ff2ac-bbca-11e5-b151-8e15c9a029fb.html)
Financial Times
The study by the US's Association of National Advertisers, whose members collectively spend more than $250bn a year on marketing, and White Ops, an online ad fraud investigator, attributed the rise in projected losses to an expected 15 per cent rise in ...
2015 Was a Lost Year in the Fight Against Online Ad Fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFIJeGWh5KKv9QVZVAoM5mm8mMyJw&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779033412543&ei=-S2eVpjCEY_J3gHJtLmYDg&url=http://www.bloomberg.com/news/articles/2016-01-19/2015-was-a-lost-year-in-the-fight-against-online-ad-fraud)Bloomberg
ANA/White Ops: Bot Fraud To Eat A $7.2 Billion Hole In Advertiser Budgets (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFQxk1UfySela9UOKVb6-JpAqnZYg&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779033412543&ei=-S2eVpjCEY_J3gHJtLmYDg&url=http://adexchanger.com/online-advertising/anawhite-ops-bot-fraud-eat-7-2-billion-hole-advertiser-budgets/)AdExchanger
Little Progress In War On Ad Fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNH_ECLHCBdAwXYpzehn1fwFAbStSA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779033412543&ei=-S2eVpjCEY_J3gHJtLmYDg&url=http://www.mediapost.com/publications/article/266866/little-progress-in-war-on-ad-fraud.html)MediaPost Communications

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