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View Full Version : Yahoo's Ad Network Plagued by High Level of Ad Fraud, Sources Say - NBCNews.com



FraudNews
01-08-2016, 08:42 PM
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NBCNews.com (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFxudRILuNPsnCK7-i8kR5e-NMF3Q&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=MS2QVvCKDMS6hQHMt66QAw&url=http://www.nbcnews.com/business/business-news/yahoo-s-ad-network-plagued-high-level-ad-fraud-sources-n492971)


Yahoo's Ad Network Plagued by High Level of Ad Fraud, Sources Say (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFxudRILuNPsnCK7-i8kR5e-NMF3Q&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=MS2QVvCKDMS6hQHMt66QAw&url=http://www.nbcnews.com/business/business-news/yahoo-s-ad-network-plagued-high-level-ad-fraud-sources-n492971)
NBCNews.com
To be fair, ad fraud is a widespread problem not limited to Yahoo. A report by Distil Networks in October claimed that advertising fraud would cost the industry about $18.5 billion a year. For perspective, the Interactive Advertising Bureau projected ...

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