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View Full Version : The $8.2 Billion Adtech Fraud Problem That Everyone Is Ignoring - TechCrunch



FraudNews
01-06-2016, 09:43 PM
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TechCrunch (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNE0uJfrshTrb3t5U_ozYyHz_-YU6w&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=lpiNVviqOIbG3QHJwLCgAw&url=http://techcrunch.com/2016/01/06/the-8-2-billion-adtech-fraud-problem-that-everyone-is-ignoring/)


The $8.2 Billion Adtech Fraud Problem That Everyone Is Ignoring (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNE0uJfrshTrb3t5U_ozYyHz_-YU6w&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=lpiNVviqOIbG3QHJwLCgAw&url=http://techcrunch.com/2016/01/06/the-8-2-billion-adtech-fraud-problem-that-everyone-is-ignoring/)
TechCrunch
According to a report released by the Interactive Advertising Bureau (IAB) in December 2015 (the first official study of its kind), online advertising fraud now costs advertisers $8.2 billon per year. That's a nine percent increase from the $7.5 ...

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