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View Full Version : Is Mobile Programmatic at Risk of Fraud? - eMarketer



FraudNews
12-29-2015, 04:18 PM
Is Mobile Programmatic at Risk of Fraud? (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNH1EoLOul6Y1aVp66eroK_KwlbDEg&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=VsCCVpiMI5TQ3QGij5CgDA&url=http://www.emarketer.com/Article/Mobile-Programmatic-Risk-of-Fraud/1013394)
eMarketer
Mobile programmatic advertising will be grabbing the majority of US programmatic digital display ad dollars by 2017. But just because mobile programmatic is popular does not mean ad fraud is not a concern. More than a third of mobile programmatic ...

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